The setup process will be easy, of course, when you choose a domain with a reputable mail server, such as one you can link to Outlook so that you can create custom accounts for each user. The more complicated your email system before you invest in a dedicated domain, the more complicated it will be to make the transition. If you don’t start with a custom domain, things could get quite out of control before you eventually get around to upgrading.
So far, we’ve discussed how it’s just plain poor marketing, and that it’s not very professional, but what else could go wrong when you’re still answering emails from your Gmail account? Upgrading later could be difficult That's where a custom email domain comes into play. If you’re a small business, and especially when you’re just starting out, you need your own help with branding and advertising. They're a multi-trillion-dollar company that has all the assets and advertising that they need. Google doesn't need your help advertising. If you had to email after all, how unprofessional would that feel to you? Not only that, but wouldn’t it seem like a blatant promotion for Gmail?
The same is true with your Gmail address. Remember when brands like Coke and Sprite used to make business signs? They'd have a HUGE logo of their brand, and, somewhere nearby, the name of the store or restaurant in much smaller print, so the business was essentially a giant advertisement. What can go wrong at the business end of The good news is that you don’t have to spend a fortune to do it. That’s the bottom line, and that’s what should be first on your budget agenda. After all, would you remember the Coca-Cola logo or the Starbucks logo if they were printed on stock photo paper with watermarks? You’d remember them, sure, but probably for the wrong reasons: It looks pretty cheap.īrands should be able to afford to customize and brand their business. It's time to grow and that starts with customizing your business branding in every way that you possibly can. Starting out is one thing, but you can’t be a startup forever. It might cost a few bucks, but it’s money well spent when your reputation and credibility immediately improve.
Business email for gmail free#
That starts by cashing in on your private domain and giving up the free advertising by dropping the hostname from your URL. Use your company’s domain name as the address whenever you can.
In fact, the sooner that you personalize, the better. That’s all good and well, but eventually, you’ll have to upgrade. People pick up a side hustle or start doing something to make some extra cash, and before they know it, the business has taken off and they’ve got a full-fledged operation that’s still running off of a email address and a free website with the hostname still in the URL (“” vs. Many small businesses start just like that-small.
It’s not your fault, but it’s time to change In this article, we’ll dig in and take a deeper look at why you shouldn’t be using the standard “” domain for your business email needs.
Business email for gmail professional#
Think about your own interactions with professional brands-who do you trust more? If you get an email from and an email from which one is going to look more professional? Which will send the better message? More importantly, which will help you position your brand in the online world so that your target audience sees you as a valuable professional resource for whatever they need? However, the best ones do one very important thing: What kind of image are you putting out there when your emails are coming from a free, generic email server? Sure, several businesses use Google and the entire G Suite of products for their business communications, and that’s absolutely fine. In the world of business, it’s all about image and reputation.
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